Why The iPhone's Usage Advantage Over Android Remains So Important

Even as Google's Android platform captures a majority of the U.S. smartphone market share, Apple retains one key advantage: iPhone users spend far more time with their devices.

A new study, this one by Experian, shows again that when it comes to actual usage, iPhone handily beats Android, with iPhone users spending an average of 26 more minutes each day on their devices. Android users use their devices 49 minutes per day - for iPhone users, that figure is 1 hour and 15 minutes.

Win-Win-Win

While it's not clear exactly why Apple holds this advantage, that 26 minutes per day adds up to 3 hours a week, 156 hours a year - the rough equivalent of a full month of regular workdays for every user. That difference is critical in many ways, helping Apple continue to attract carriers and developers to its platform - and helps make its higher prices more palatable to consumers.

For carriers, the iPhone's advantage in engagement makes it more valuable: more usage = more bandwidth = higher revenues. That will help Apple continue to hold carriers hostage to its hefty subsidy demands.

For users, any additional costs of an iPhone over an Android device is more easily justified by in the additional value gleaned from the extra usage.

For app developers, the additional usage makes the iPhone a more appealing platform for their products. These numbers should help cement iOS' pace remain the go-to platform for smartphone app developers. Just as important, as it turns out, iPhone users aren't just more engaged, they use their devices differently.

The Little Differences

A surprising datapoint from the Experian consumer study reveals that iPhone and Android users differ noticeably in how they use their devices.

iPhone owners spend a disproportionately greater share of smartphone time than Android owners texting, emailing, using the camera and social networking.

According to Experian, 28% of the time Android users spend on their devices is dedicated to talking, whereas for iPhone users the number is only 22%. Android owners also devote a greater share of time visiting websites on their phone do than iPhone owners.

The combination of higher overall daily usage on iPhone, plus the relatively phone and Web-centric usage of Android should continue to mitigate Android's lead in the number of devices out there and convince app developers to continue to focus first and foremost on iPhone. iPhone is simply more "app centric."

Not For Video

On average, smartphone users - both Android and iPhone - spend 58 minutes per day on their device. Video watching, Experian noted, comprised a surprisingly small share of daily smartphone use. This is because only a small number - 2.3% - of smartphone owners watch video on their device "during a typical day." Of those few that do, the average time spent is 5 minutes, spread over 4.2 different sessions.

If this pattern holds, it could diminish hopes for smartphones to serve as the "second screen." Such numbers could also place obvious limits on the revenue potential of mobile video, including YouTube. The chart below reveals the more common smartphone activities and time spent on each:

For Tim Cook, Usage Trumps Market Share

At the recent D11 Conference, Apple CEO Tim Cook, when questioned about market share, stated that "winning, for us, has never been about making the most." Cook focuses instead on engagement and customer satisfaction. Given Apple's market position, there is no doubt that Cook is wise to focus on such metrics.

In market share, Android beats iPhone in the U.S. - and even more so around the world. But iPhone still wins on engagement - and needs to maintain its lead in that area if Apple wants to keep its premium position among carriers, developers and phone buyers.

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Telecommunications Project Management - An Important Money and Time Saver for Your Business

When you make an important investment in telecom for your business, the last thing you want is to deal with delays or other problems while the system is installed. The fact is that telecom implementation is a complex process with many moving parts, and there are several chances for the process to be derailed if the moving parts don't function correctly. The most effective way to avoid any missteps or bottlenecks is to work with highly experienced telecom project managers with years of tips, tricks and knowledge under their belts.

In this article, we'll explain how utilizing a company can streamline your telecom implementations.

Managing the moving parts

As we mentioned earlier, each telecom project has many moving parts that must be coordinated and managed. Almost all service and change orders have multiple people and departments performing various duties, raising the possibility of an error occurring at some point during the project. This crucial phase requires close communication between all parties, as well as a structured approach based on many previously successful projects.

The best way to leverage this communication and structure is to work with expert telecom project managers and order managers. These professionals guide the project every step of the way, making sure that each milestone is achieved correctly and on schedule. The major advantage of end-to-end project supervision by professionals is that they have been involved with projects of all sizes, in many different work environments. They have worked through problems and found better ways to communicate, and their years of experience translate into a simpler telecom installation process for you.

Guaranteeing accurate billing

Project managers and order managers aren't just watching out for your installation and activation needs, they're also keeping an eye on your budget for you. They track your billing to make sure that your invoices match the rates you were quoted on your contract. The entire billing process should be very transparent for you because you deserve to easily know whether you're paying the right amount.

Work with a company for your telecom project management needs

Telecom management companies not only helps you find the right telecom solution for your organization with a No Cost Telecom Audit & Analysis, we also provide expert project management to ensure a smooth implementation or service transition. Our telecom project management services include:

Working with each carrier on your behalf and assigning a project manager on all installationsWorking directly with carrier-assigned internal project managers for a professional, timely installation that eliminates down timeProviding you with updates as each milestone is achievedTracking and monitoring of each phase to ensure that everything progresses quickly and accurately

Looking to save money on telecom? Contact one of our knowledgeable telecommunications consultants today at 877-384-7343 or visit us at http://telecomefficient.com/ to request your NO COST Telecom Audit & Analysis.

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