Once you invest in high quality videoconferencing technology, you want to earn your money back on it as quickly as possible. In fact, you want to earn your money back and then quickly start making money off of the investment. This is entirely possible if you use the equipment for business practices as well as marketing.
Using this equipment for daily business practices is what brings most businesses to make the investment in the first place. They have a real need to communicate with employees working in the field or other offices of the same company. They see the potential to eliminate travel expenses by connecting offices and reaching out to partnering businesses through conference rather than by airplane.
All of this saves time and money, but the real profits can be earned form this equipment when you come up with creative ways to market and promote your business with videoconferencing. Below are just some basic ideas to get your creative juices flowing. Use them as jumping off points to discover your unique ways to market and profit with videoconferencing technology.
Educational Opportunities
You would be surprised how many people around the world would pay real money to learn skills that your employees already possess. These are skills that you use every single day to be successful in your business. You had to learn them from somewhere and there are many others interested in learning to further their careers as well.
With the right videoconferencing technology you can sell seminars and courses to people around the world in skill sets related to your work field. You could charge money for these courses and seminars or use them as marketing promotions to pull in clients and business partners in the end.
Some big prospect clients and ideal business partners may not be willing to just sit down with you for nothing, but they may be interested in coming to a seminar on a timely subject with professional speakers.
On the Street Contests
Send someone from your business out to the streets of New York or another large city and connect them into your office through videoconferencing connections. Have them talk to random people about things related to your business. Do trivia questions. Come up with a sidewalk game show. The prizes can be those old corporate gifts that have been sitting in boxes with your logo for months.
Something like this takes more planning and equipment to pull off, but it can draw a lot of attention to your business. Plus, you have a way to get rid of that old business gift inventory that no one else seems to want these days.
You can also twist this to have contests between different offices of your company. You could have a teleconferenced Biggest Loser conference with prizes to the biggest losing office each month. You could have production bonuses and other perks to different offices involved in a teleconferenced program.
There are endless ways to promote your company and increase office morale with simple videoconferencing technology. Get your office connected and you will be surprised how many other businesses are connected as well. This equipment is a great way to save money, but it is also a creative resource for making more money.
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